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Introduction
Facebook send message ads are a great way to generate leads for your business, but they can be time-consuming and expensive to manage. Luckily, there is an easy solution: chatbots!Chatbots allow you to automate lead generation with Facebook send messages ads without having to worry about the tedious process of creating individual messages or managing them on Facebook. In this blog post, we will explore three reasons why you should consider automation for your Facebook Ads today.
Understand Your Goal
What do you hope to accomplish with your Facebook Send Message Ads campaign? Are you promoting a new listing, are you trying to get people to sign up for a service, or are you trying to sell a product?Your goal is simple, generate more leads and make more sales.
With Facebook's Send Message Ads, prospects need to initiate the conversation before you can respond. With this approach, your first order of business will be to craft a compelling message that will prompt recipients to send the first message and we'll cover how in another article.
Challenges with Facebook Send Message Ads
When someone starts a conversation with your business, you're supposed to get back to them as soon as possible. It's been shown that the quicker you reply, the more likely they are to continue their conversation with you and also buy your product or service!Sorry to break it to you, but that's rarely the case.
Most businesses don't want to be rude and not respond, but they tend to get busy with other things or simply forget about the conversation altogether. This doesn't help the customer who is waiting for a reply!
What can you do about it?
There are few ways to overcome the challenges, which is hiring a dedicated person who will respond to inbound inquiries at all hours. However, what if a customer messages you at 3am on Sunday morning? It would be expensive and difficult to find someone who is up and dedicated for customer service.Thankfully, there are automated tools like chatbots you can use to be responsive around the clock.
How does it work?
If you would like to use a chatbot for Facebook's Send Message Ad, the first step is to create prequalifying questions. Ask your potential customer where they are in the purchase cycle and pain point. Once a lead qualifies for an inquiry, then they will receive a message from the chatbot asking if they need help with anything. This way there's no wasted time on unqualified leads and streamline your process.The best strategy is to create a guided process that your customer will follow. This way it is clear what they should expect when the chatbot sends them an inquiry. The process can be simple or more complex depending on the company's needs and goals, but make sure that there are no contradictions in the prequalifying questions and messages.
The chatbot can segment the prospect into different groups so your marketing team can focus on the prospects who are more likely to buy.
The final step is to store the contact information of prospects in a list for future promotions. Rules can be set up to automatically send email campaigns that help you nurture prospects and increase the chances of converting them into customers.
1
Identify Your Goal
2
Create prequalifying questions
3
Build the chatbot
4
Capture leads & close deals
Three Reasons to use Chatbook for Facebook Send Message Ads
After understanding the benefits of chatbots, it is now time to provide three reasons why this type of marketing strategy can be very valuable.
Chatbots save time
If you have an overflowing schedule, you might not have time to respond to the messages promptly. When you don't respond in time, the customer might leave and choose a competitor. If you have extra time, it could take up to 15 minutes to respond to a single message, and when you have multiple messages to respond to, you could be spending a lot of time on Facebook just to prequalifying the leads.Time is one of our most precious resources, which is why it's so important that you should spend as little time on Facebook ads campaigns as possible and let chatbot handle the rest.
Chatbots are a hands-free sales assistant that can answer your customers' questions at any time of the day. You don't need to worry about fumbling through work when you're on an important call or missing messages in between tasks, and you'll be able to respond quickly should your customer still find the chatbot useful.
Chatbot Save Money
Chatbots are much cheaper to maintain than hiring people as they don't get paid when you're asleep or going on vacation. They'll never ask for a raise either!You can reduce your overhead by not having a team member who is specifically assigned to Facebook ads. You'll never have to recruit someone to spend hours in front of the screen manually typing. All you would need to do is reply when one person wants a human representative.
There's no denying that it takes some investments upfront when building an automated process, but over the long term this investment will pay off handsomely.
Chatbots can save you up to 50% on advertising spend and double your revenue by increasing the conversion rate.
Chatbots Leave your competitor in the dust
Chatbots give you a chance to be seen and heard by your target audience. Leave your competitor in the dust by using chatbots to answer customer queries and never miss another opportunity.Facebook Messenger is the most popular messaging platform in the world, with more than one billion users. There are very few chatbots currently on Facebook when compared to pages.
Be the first one in your industry and use a chatbot today!
In Conclusion
Chatbots allow you to save time, save money and generate more leads than when using Facebook Send Message ads without having to worry about managing individual messages as they come in.Chatbots are the future of customer service and marketing automation. If this sounds like a great idea but you need help figuring out how to get started with chatbot marketing, we’re here for you!
Contact us today for help implementing chatbot technology in your marketing strategy so you too can reap the benefits of this type of marketing tactic.
