Attracting New Customers with Birthday Campaign
April 26, 2021
How to keep your staff and visitors safe during the COVID pandemic?
May 4, 2021
You’re a restaurant owner and you want to know how you can increase your customer base during this difficult time.
We all know how important customer retention is to the success of a business. It's no secret that it can take time and money to find new customers, but there are plenty of ways you can increase your restaurant's customer base with just one simple change- create a birthday chatbot campaign with Facebook Ads!
"A recent study found that 92% of people have used a chatbot in their lifetime, and 78% of those who have used one say they like chatting with them. With so many people using chatbots these days, it's no wonder that restaurant owners are looking for ways to improve the experience.
We all know how important customer retention is to the success of a business. It's no secret that it can take time and money to find new customers, but there are plenty of ways you can increase your restaurant's customer base with just one simple change- create a birthday chatbot campaign with Facebook Ads!
"A recent study found that 92% of people have used a chatbot in their lifetime, and 78% of those who have used one say they like chatting with them. With so many people using chatbots these days, it's no wonder that restaurant owners are looking for ways to improve the experience.
92%
People used a Chatbot
78%
Like Chatting with a Chatbot
Introduction
How can you increase the customer base for your restaurant? One way to do this is by leveraging chatbot marketing. With a birthday chatbot campaign, you can use Facebook ads to target an audience with an upcoming birthday and then leverage the chatbot to capture their date of birth and email address in order to qualify leads.The goal is not just about getting more names on your mailing list or signing up for your newsletter; rather, it's about delivering relevant offers that will convert these new leads into customers!
1. What is a birthday chatbot and how does it work?
A chatbot is an automated program that can carry on a human-like conversation via voice commands, text messages, or both. It’s like having an extra set of hands to help you do more, so you can focus on what matters most - growing your business.A birthday chatbot is a new marketing strategy that will help the restaurants to draw in more customers by targeting those with an upcoming birthday with Facebook Ads.
People love to receive gifts on their birthdays. The birthday chatbot delivers a compelling offer to Facebook users with upcoming birthdays to capture the customer's date of birth and email address for lead qualification purposes. It also offers users an e-card delivered on their actual birthday date.
2. How to create a birthday chatbot for your restaurant
A successful birthday marketing campaign starts with a goal. The next step is to decide on a desirable offer that will entice your target audience to respond to your ad. Establishing a daily advertising budget should be the third step in this successful campaign. Finally, come up with few intriguing questions you would like to ask about the audience.Once you've completed the steps, we'll take care of everything else. Once we have your restaurant's birthday chatbot and created an amazing Facebook Ads campaign, you can set a plan into motion!
3. What information will we collect with the Birthday Chatbot
The Birthday Chatbot will start a conversation with the audience. The chatbot can use their date of birth, email address and 2-3 additional questions to qualify them as a lead. At the end of this experience, they are given a birthday offer that you want in exchange for information submitted on your behalf – all while keeping up charming banter! Data collected will be stored in Google Sheets or your CRM system.
Capture Date of Birth
Capture Email Address
Ask 2-3 questions to qualify lead
Present Birthday Offer
How to use a birthday chatbot to turn leads into life-long customers
The birthday offer will be immediately delivered to the customer's email inbox. On the date of the birthday, they will receive a personalized e-birthday card to let them know they are loved and cared about by your restaurant and urge them to take advantage of their awesome offer while they have time left.Email Promotion: Your restaurant can now stay in contact with your customers by sending emails about specials and deals to attract them back.
Facebook Retarget Ads: Create a retargeting Facebook Ads campaign that targets customers who have visited your website, and reengage them with special offers and deals that they can't resist.
Loyalty Program: Let's establish a loyalty program to keep your customers coming back again and again.
5. The future of bots in restaurants
The future of bots in restaurants is looking bright. Bots offer a quick, easy way to connect with customers and provide them with the information they're seeking without ever having to pick up the phone. They can also be programmed to do more than just answer questions - for example, you could program your chatbot as an automated concierge that tells the location, hours of operations, special offer of the week, and more.With a little creativity, an effective chatbot can engage your customers before they even walk through the door of your restaurant! Contact 2Q Creations now to learn more about how we can help increase your customer base with Birthday chatbot!
